2002 ADS Word of the Year
At its annual meeting in January, the American Dialect Society (ADS) selects its Word of the Year for the previous year. This word (or phrase) is a term that for whatever reason had special resonance in that year. The words and phrases selected are not necessarily new coinages (in fact they usually are not), but they are terms that have recently come to prominence. In addition to the Word of the Year, other categories of terms are also voted upon. This was the 13th year that the ADS has been honoring such words and phrases.
So this month, instead of our usual offering of a Word of the Month, we will take a look at the ADS nominations and selections for Word of the Year.
Prescriptivist’s Corner: Confusing Word Pairs (Part I)
English has many pairs of words that are spelled almost identically or have meanings that are almost, but not quite synonymous. These words are often confused and writers frequently use one when they mean to use the other.
So here, with the help of our favorite loan shark, Vinnie “The Squid” Calamari, we present some of these word pairs and examples of how to use them correctly.
American Dialect: Southern Speech
Perhaps no American dialect is more famous or recognizable than the Southern dialect. It certainly covers the widest swath of territory of any of the variants on standard America speech.
First, let us dispense with the myth that Southerners speak with a purer form of English, one that is closer to Elizabethan English and the language of Shakespeare than any other dialect. Some Southerners love to tell tales of how Elizabethan English is preserved in the backwoods and hollows of the South, living relics of the original English settlers. Utter bunk. Southern speech is no closer to Elizabethan English than is Brooklynese or Australian. Sure, it shares some common features with Elizabethan English that are not found in other dialects, but it has just as much that is not in common with the language of Shakespeare.
Book Review: Bryson’s Dictionary of Troublesome Words
Bill Bryson, a writer best known for his humorous travel books but also the author of two books on the English language, has recently produced a usage guide. Bryson’s Dictionary of Troublesome Words is an updating of his 1983 Penguin Dictionary of Troublesome Words and Phrases (now out of print).
In the book, Bryson lists a fair number of words and phrases that are commonly misused, misspelled, or confused. A very good writer in his own right, Bryson’s advice is usually sound and practical, although he does stray a bit into the realm of personal idiosyncrasies and stylistic preferences and the book contains more than its fair share of errors.
Word Of The Month: Brand
This month, a US Federal District Court judge will rule on whether or not Microsoft has the right to trademark the term Windows. Lindows.com, a maker of Linux computer operating systems, has asked the judge to summarily dismiss a lawsuit against them in which Microsoft claims that Lindows.com is infringing on their trademark and brand. For their part, Lindows.com claims that windows was in common use as a computer term for rectangular graphic user interface displays before 1983 when Microsoft began marketing their Windows brand and that no company has a right to exclusive use of common English words.
As a result, brand is the word of the month. A brand is the name of a product or company, a trademark. By extension, the brand is also the values that customers and the public associate with a product or company. The term comes from the practice of literally branding products, or the casks and crates that contain the product, with a hot iron. The idea of brand as a marketing tool is relatively recent, only dating to 1827. Brand name dates to 1921. Brand image appears in 1958 and brand loyalty a few years later in 1961.
Copyright 1997-2015, by David Wilton