As always, whenever I get to hear of a phenomenon it’s old hat. Apparently this term has been all over the net for the last year or so. Rickrolling means posting a blind link which purports to be relevant to a discussion. On clicking the link one is taken to a pop video featuring a song by Rick Astley, and an accompanying message to the effect that one has just been rickrolled. (See section “Rickroll" Internet phenomenon in the wiki on the singer.)
I came across the term for the first time this morning. It took but a scant four hours for diegogarcity to assert itself in the shape of this story, linked on the Drudge Report. I look forward to a host of similar appearances in the next few days.
By the by, the phenomenon was once known as duckrolling, a skateboarding duck once featuring where Mr Astley now gyrates triumphant.
