BTW how do you eat cheese without cutting it?
“Cut the cheese”
I’m almost sorry you asked. It must be an americanism. Without actually going into detail, let me give a couple of examples. Back in the 70s there was a rather hilariously named organic food brand, “Gathering Winds”, that sold among other things sauerkraut and chile beans. (True story) Then of course there’s a famous housing development near where I live. It’s in a former industrial area overlooking the slough where the factories used to dump their effluent. (One of the companies was an oil refinery founded by Mr. Passe, the Passe Gas Company. “We pass the gas to you” was their motto.) To take homeowners’ minds off the smell and to spruce up the image they wanted a somewhat romantic name and came up with “The Breakwinds”.