Shopping at the supermarket last week I happened upon a display of Coors Banquet beer on sale. It had been years since I had quaffed a Coors, so I picked up a six-pack of 12-ounce bottles and brought them home. I enjoyed one with my supper tonigh, and for the first time I noticed the label said “Thoroly Aged”. This is the first time I’ve seen the word intentionally spelled this way. The label also bears the inscription “Commemorative 1936 Bottle”. Here’s a link to what the label looks like. I’m wondering if people were spelling the word that way in 1936, and why.
I’m fine with spelling reform, but was thoroughly (or should I say thoroly) taken aback.