Over the last few months, perhaps even a year but not much longer, I have heard trailers and adverts on various parts of the BBC Media outlets saying that we viewers/listeners/visitors could follow such and such an event across the BBC.
Example: first para of this article.
The sense is clear: coverage of the event will be found on the radio, the tv and internet site (and any other outlet I have forgotten about?).
Anyone any clue about when this usage came about? Is it a BBC-ism? Or was it first used by American media? Any info welcome!