“Across” media source
Posted: 03 April 2014 02:21 AM   [ Ignore ]
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Over the last few months, perhaps even a year but not much longer, I have heard trailers and adverts on various parts of the BBC Media outlets saying that we viewers/listeners/visitors could follow such and such an event across the BBC.

Example: first para of this article.

The sense is clear: coverage of the event will be found on the radio, the tv and internet site (and any other outlet I have forgotten about?).

Anyone any clue about when this usage came about? Is it a BBC-ism? Or was it first used by American media? Any info welcome!

[ Edited: 03 April 2014 02:23 AM by BlackGrey ]
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Posted: 03 April 2014 09:12 AM   [ Ignore ]   [ # 1 ]
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It would be hard to pinpoint an exact duplicate of such a use in the States since we don’t have a unified broadcasting system like the BBC. We have NPR for radio, PBS for tv. And even these have recently been split up into tiny bits on the public side.

But we often speak of “across the United States” when speaking of some sort of ubiquity or other.

This sort of usage about the retirement of Mike Wallace, is possible and doesn’t stand out as odd,

While Wallace contributed in multiple ways across the CBS network, he was best known for his tough approach to interviews on "60 Minutes,"

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Posted: 04 April 2014 03:42 AM   [ Ignore ]   [ # 2 ]
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True, the US doesn’t have a single dominant broadcaster like the BBC, but there are numerous media entities that span various platforms.

A quick Googling will turn up hundreds of thousands of hits for across being used in just this sense; it’s the preposition of choice. Many, if not most, of the hits have to do with advertising, getting your ad out in many different formats. Cross-platform is also extremely common. My guess would be that the usage is encroaching into content from the business side of the house. The BBC doesn’t do ads, but their business staff lives and breathes the same environment as commercial outlets.

Here’s an example of a Canadian company:

“Blue Ant Media owns and operates 11 media brands including Cottage Life, Travel+Escape, Smithsonian Channel Canada, Oasis and AUX. We create and distribute content ranging from music to travel, style to nature, engaging fans across television, digital, magazines and live events.”

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