I was watching Storage Wars Canada and one of the buyers, Roy, whilst going through a locker, opened a box he had high hopes of with a triumphant voy-lay. They then cut to him being interviewed after editing where the buyers read out ripostes scripted for them but Roy was seen leaning forward sheepishly and saying “It’s vwah-la? OK.” which clearly wasn’t scripted and had been prompted by a remark made by someone behind the camera.
Is this just Roy? It would make sense if he knew no French and had only ever read the word or only ever heard other people mispronouncing it in his language community far from Quebec.