From the ghosting thread:
For those us us who have accepted ghosting and are reading to adopt new and temprorary peeves, there is phubbing
In the digital age, we have a lot of terms for bad relationship behavior. There’s ghosting, haunting, and benching or breadcrumbing, just to name a few. Thanks to our iPhones and social media, it’s become easier and easier to weave in and out of one someone’s life on a whim.
Phones also offer a way to drive them crazy when you’re together. Witness the rise in a new kind of dating conflict: the kind that happens when a date or significant other can’t seem to tear their eyes away from the screen. Naturally, there’s a cutesy name for that too. Enter “phubbing”, a combination of the words “phone” and “snubbing.” It’s what your date is doing when they’re more interested in checking their fantasy football score than listening to your story, or when your partner would rather scroll endlessly through Twitter than spend time with you. It’s frustrating, and might make you want to scream: “Just put your phone down already!”
South Africans use “already” as a kind of intensifier in this way, so is this a South Africanism or is “already” used like this anywhere else? Judging by the spelling of behavior, this quote seems to have originated in the US rather than South Africa. In the UK, we would say, “Just put your phone down now!” (if I decided to stay with someone who was being so rude in my company).