As in the use of a heart symbol in a phrase, as in this film title or the NY slogan. I can’t recall when the practice started but wasn’t it read and pronounced as ‘love’ originally rather than ‘heart’, which seems to be universal now. “I heart New York”, “I Heart Huckabees” just sound weird. I thought the whole point of the symbol was that it was an abbreviation for love.
Or am I wrong and has it ever been thus? And just when did it move from treetrunks to the mainstream?