The Value of Editors

As someone who, before decamping for a life in academia, edited marketing copy for high-tech firms, I heartily endorse this article by James Mathewson, editor-in-chief at ibm.com.

He presents hard evidence that editors are not a cost to corporations, but add value, increasing sales and bringing revenue into the firm. (And shows that those bean counters who propose “cost-cutting” measures often have not done their homework and have little understanding of the business processes they are purportedly improving.)

(Hat tip to John McIntyre of You Don’t Say)

Powered by ExpressionEngine
Copyright 1997-2014, by David Wilton