Linguistics Glossary

24 February 2006

This week we examine some terms that used in the field of linguistics and on Wordorigins.org. Like any field, linguistics has its own jargon (see below), used to convey information precisely and concisely. Sometimes this jargon is opaque and daunting to those encountering it for the first time. So, in the interests of better communication, we present this glossary of linguistic terms:

accent, a system of pronunciation used by an individual or group.

argot, slang (see below), esp. that of a socially suspect group.

blend, the fusion of two or more words into one, e.g., motel is a blend of motor and hotel, also known as portmanteau words.

borrowing, the taking of a word or phrase from one language into another, a word or phrase so taken, see loanword.

cant, a jargon (see below) used to mislead outsiders or protect secrets. Cants are ever changing, as the meanings of cant words become widely known the group adopts new terms.

creole, a blend of two dialects. Creoles are more sophisticated than pidgins (see below), being full dialects in their own right. Creoles are often created from pidgins, when a generation grows to adulthood speaking a pidgin as their native language. Some of these creoles bear the name pidgin, although they are actually creoles, such as Tok Pisin of Papua New Guinea. Creole is also the name of a French-English blend spoken in Louisiana.

derivation, 1) the process by which a word changes over time, e.g., channel derives from the Latin canalem; 2) a process by which complex words are formed from simpler ones, primarily through the addition of affixes, e.g., handily derives from hand.

diachronic linguistics, the study of the history and patterns of change of and in language, see also synchronic linguistics. 19th century linguistics was largely diachronic, but this has ceded ground to synchronic linguistics.

dialect, a system of communication using structured vocal sounds (or in the case of languages for the deaf, physical signs) and which can be embodied in other media, such as writing. Dialect is synonymous with language, especially one characteristic of a particular region, class, or person. Dialects have distinctive accent, grammar, vocabulary, and idiom. In linguistic jargon, a dialect is not distinguishable from a language. Sometimes the term is used to refer to provincial modes of speech that differ from the “standard.”

etymology, the origin and history of a word, the study of the origins of words.

folk etymology, 1) a process of word change where an unfamiliar word is substituted with a familiar one, e.g., cater-corner becomes kitty-corner; 2) a popular and usually incorrect hypothesis of the origin of a term.

generalization, a process of semantic change where the meaning of a term broadens over time, e.g., to sail once meant to travel over water propelled by the wind and now is often used to refer to any travel via water and even to move through any medium smoothly and effortlessly.

grammar, the set of patterns describing the syntax and morphology of a dialect. Grammar can be implicit and innate, or formal and written. The latter tends to be a subset of the former, consisting of only those patterns and rules that need to be stated for instructive purposes.

idiom, an expression whose sense and usage is not predictable by the normal rules of grammar, syntax, or semantics. An example of an English idiom is neck of the woods, meaning a particular locale. Use of the expression is not particularly related to forested regions or to narrow strips of land (necks). Idioms are usually fixed grammatically; one cannot, for example, refer to the woods’ neck.

inflection, the grammatical form of a word, varying in pronunciation, spelling, or by the addition or deletion of affixes. Going and gone are both inflections of the verb to go. English has relatively few inflections. Other languages may have many more.

jargon, a specialized vocabulary, especially that of a trade, profession, or other activity.

language, a dialect. The concept of languages like English, French, or Chinese are political/social constructs rather than linguistic. For example, Norwegian and Danish are mutually intelligible (for the most part), yet they are popularly considered separate languages, while Mandarin and Cantonese are not intelligible to one another, yet both are considered dialects of Chinese. It is often said, “a language is a dialect with an army and a navy.”

loanword, a word that has been taken from another language, see borrowing.

morpheme, the fundamental structural unit of a word. The word dogs, for example, consists of two morphemes, dog and s. There are various morphological systems used in linguistics and not all are consistent.

onomastics, the study of proper names.

orthography, spelling.

phoneme, a discrete sound used in combination with others to pronounce words. The word tooth, for example, consists of three phonemes, the initial consonant t, the oo vowel sound, and the th sound at the end.

phonetic, relating to the vocalization of speech.

pidgin, a contact dialect or lingua franca formed from one or more dialects, usually containing a simplified grammar and a limited, polyglot vocabulary. Pidgins form where there is a need for communication, but no common tongue, frequently in trading ports or similar venues.

portmanteau word, a blend, a portmanteau is a suitcase that opens like a book and the linguistic term comes to us from Lewis Carroll’s Through The Looking Glass, where Humpty Dumpty says to Alice " Well, slithy means lithe and slimy...You see it’s like a portmanteau—there are two meanings packed up into one word."

semantic, relating to the meanings of words and phrases. Semantics is the study of such meanings.

semiotics, the study of signs and symbols.

slang, an informal, non-technical vocabulary consisting chiefly of synonyms for standard words and phrases. Slang is usually, but not always, ephemeral.

specialization, a process of semantic change where the meaning of a term narrows in scope, e.g., hound once meant any dog, but has shifted to refer to hunting dogs that pursue live prey.

synchronic linguistics, the study of the state of language at a given time, see diachronic linguistics. 20th and 21st century linguistics has been primarily synchronic.

syntax, the order of words in a phrase, the permissible combinations of words in a dialect and the rules by which they combine. In English, rules of syntax have largely replaced inflectional grammar. Other languages have more flexible syntax, but more rigorous inflection.

usage, how the elements of language are customarily used to produce meaning. Usage includes grammar, semantics, syntax, accent, punctuation, orthography, and idiom.

word, the fundamental unit of a dialect, a vocalization (or sign) with a discernable meaning.

Corrections

17 February 2006

I received more email comments about last week’s issues than any other. Most focused on two typos: I misspelled Velcro and who. While I am an excellent proofreader of other people’s writing, like most writers I am abysmal at proofing my own words.

One writer objected to my classification of the words as from the 20th century, stating that the 20th century ran from 1901-2000, not 1900-1999. While this hairsplitting may be technically correct, common usage has the century (and millennium) ending on 31 December 1999. But the real reason for my choice of 1900-1999 as the dates is that the OED has no words with a first citation from 2000, so rather than leaving a blank in the slot for that year I shifted the set one year back.

Word a Year: 20th Century, Part 2

17 February 2006

Last week we examined fifty words, one from each of the years 1950-99. This week we look at words from the first half of the twentieth century.

The words chosen all have their first citation in the Oxford English Dictionary from the year in question. This does not mean that they were actually coined in that year, in fact most were probably not since it usually takes some time from the coining of a term and its appearance in print and there is no guarantee that the OED has even identified the earliest recorded use. But the words were reasonably new to the English language in the year in question and as such are a good guide for tripping down memory lane and recalling what things were new and important in a given year.

For most years, the OED offers several hundred words to choose from. The words here were not selected in any scientific or systematic way. They are simply words that stood out as either representative of that year or just because I found them interesting for some reason or another. Some were obvious choices. What would 1925 be without monkey trial, for example. Others were significant in the year they were coined and remain so today. Big Brother was coined in 1949, with Stalinism dominating Russia and Maoism having just taken over China, but it still resonates today with the current news reports of warrantless NSA wiretaps of American citizens. Others, like Movietone, are only historical artifacts today. Some appear because I was surprised how late (or early) they appeared. I would have, for example, thought sexy was around long before 1928 and I would have thought gigolo was more recent than 1922. Others were chosen just because I like them and it’s a good excuse to include them in A Way With Words, like wanderlust.

So, without further ado, the words of 1900-49

1949, Big Brothern., omnipotent state authority, esp. one that spies on its citizens, from Orwell’s 1984

1948, dim sumn., a Cantonese-style savory snack, a meal consisting of these

1947, jet stream, n., a strong wind in the upper troposphere, predominantly blowing from west to east

1946, on-again off-againadj., vacillating, intermittent

1945, fissionableadj., capable of undergoing and sustaining nuclear fission

1944, genociden., the deliberate extermination of a people or ethnic group

1943, acronymn., a word formed by the initial letters of other words

1942, zoot suitn., a style of man’s suit characterized by a long jacket with padded shoulders and high-waisted, tapering trousers

1941, paratroopern., a soldier trained to leave a perfectly good airplane via parachute

1940, blitzn., a military attack launched with suddenness and great violence, esp. an aerial bombing attack, as the Blitz referring to the attacks on London in that year

1939, walkie-talkien., a hand-held, two-way radio

1938, nylonn. & adj., type of synthetic fabric, denoting something made from nylon

1937, yetin., Sherpa name for a mythical ape-like mammal that dwells in the Himalayan mountains, the abominable snowman

1936, racismn., the belief that characteristics and abilities are determined by race and that one race is superior to others

1935, testosteronen., a steroid hormone responsible for the development of male secondary sexual characteristics

1934, audion., sound, esp. recorded or electronically transmitted sound

1933, V.I.P.abbrev., very important person

1932, bagel, n., a hard, ring-shaped, piece of bread

1931, black marketn., illegal trading in commodities that are illegal or in short supply

1930, Third Reichn., the German state under Hitler’s rule, speculative until 1933 when it became a reality

1929, delistv., to remove a security from the list of those traded by an exchange

1928, sexyadj., concerned with sex, sexually attractive

1927, Movietonen., brand name for a method of recording sound on a film negative, used chiefly in newsreels

1926, totalitarianadj., pertaining to a system of government where all institutions are subordinated to the state

1925, monkey trialn., Tennessee v. Scopes, the trial of a high school teacher for teaching evolution by natural selection in the public schools

1924, two-timev., to deceive, to be unfaithful to a lover

1923, Houdiniadj. & v., descriptive of an escape or disappearance, to escape or disappear, after the stage name of magician Erich Weiss (1874-1926)

1922, gigolon., a male escort for a woman, a kept man

1921, Fascistn. & adj., right-wing Italian nationalists under the leadership of Mussolini who came to power the following year, later applied to the Nazi party in Germany and more widely to anyone with right-wing, authoritarian views

1920, palookan., a stupid or loutish person, in boxing, a mediocre fighter

1919, airportn., a place where passengers embark and disembark airplanes

1918, pogey baitn., candy, from soldier’s slang

1917, camouflagen. & v., concealment for military purposes, to so disguise something

1916, tankn., an armored fighting vehicle

1915, Fritzn., used to denote something German, esp. a German soldier or soldiers

1914, air-raidn., an attack by airplane

1913, airmailn., postal service conveyed by airplane

1912, vigorishn., a percentage deducted from gambling winnings as payment to the house, a usurious rate of interest

1911, Cubismn., a style of early 20th century art consisting of a rejection of perspective of a single viewpoint and representations of people and objects using simple geometric shapes, also Cubist, an artist who works in Cubist style

1910, sabotagen., malicious damage inflicted on property during a labor strike or by military forces

1909, mouth-to-mouthadj., denoting a method of artificial respiration

1908, Ozn., spelling variant abbreviation of Australia

1907, Wimbledonn., lawn tennis tournament played in this district of South London

1906, Eln., an elevated train

1905, Sinn Feinn., the name of an Irish independence and nationalist movement

1904, heartlandn., the central region of a nation, esp. one that characterizes the nation as a whole

1903, chow meinn., fried noodles served with a thick sauce or stew

1902, wanderlustn., a desire or fondness for traveling

1901, Hall of Famen., a place where persons in a particular field or institution are commemorated

1900, Zeppelinn., a dirigible airship

Word a Year: 20th Century, Part 1

10 February 2006

Last week we examined a number of words from one year, 1906. This week and next we will look at one word for each year of the 20th century.

The words chosen all have their first citation in the Oxford English Dictionary from the year in question. This does not mean that they were actually coined in that year, in fact most were probably not since it usually takes some time from the coining of a term and its appearance in print and there is no guarantee that the OED has even identified the earliest recorded use. But the words were reasonably new to the English language in the year in question and as such are a good guide for tripping down memory lane and recalling what things were new and important in a given year.

For most years, the OED offers several hundred words to choose from. The words here were not selected in any scientific or systematic way. They are simply words that stood out as either representative of that year or just because I found them interesting for some reason or another. Some were obvious choices. What would 1957 be without sputnik, for example. Others wouldn’t have been the choice of word of the year at the time, but their historic importance is seen today. Of all the revolutions in 1969, perhaps the longest lasting and most influential was the invention of the microprocessor. Some appear because I was surprised how late (or early) they appeared. I would have, for example, thought road-kill was around long before 1979. Others were chosen just because I like them and it’s a good excuse to include them in A Way With Words, like gobsmacked.

So, without further ado, the words of 1950-99:

1999, blogn., a public diary on the world wide web, web log

1998, Furbyn., brand name for a furry electronic toy

1997, dot-commern., employee of a internet startup business

1996, Viagran., brand name for the drug sildenafil citrate, used to treat male impotence

1995, meatspacen., the physical world, as opposed to cyberspace

1994, supersize, v., to increase the size of something, esp. of a fast-food order, and by outlandish proportions

1993, DVDn., data recording format, esp. for video, from digital video disk (also digital versatile disk)

1992, e-businessn., a company that conducts business over the internet

1991, carjackingn., the stealing of an automobile by threatening the driver with violence

1990, cringeworthyadj., causing one to cringe, from embarrassment or disgust

1989, eco-friendlyadj., not harmful to the environment

1988, channel surfingn., to rapidly scan through available television channels in search of something of interest, esp. with a remote control

1987, patient zeron., an individual who carries the disease into a region or population previously free of it

1986, glasnostn., Soviet policy of greater freedom of information and speech

1985, gobsmackedadj., flabbergasted, astounded, left speechless

1984, home-schoolv., to teach one’s children at home instead of sending them to an established school

1983, bog-standardadj., ordinary, without modification, unexceptional, of unknown origin

1982, veejayn., video jockey, presenter of a television program of music videos, after D.J.

1981, Walkmann., trade name for a portable cassette player and headphones

1980, Euroadj., pertaining to Western Europe and its culture

1979, road-killn., an animal killed by an automobile

1978, chopsockyadj. & n., pertaining to a martial arts film, esp. low-budget ones

1977, Jazzercisen., brand name for a program of physical exercises accompanied by jazz music

1976, memen., a cultural element that propagates throughout a population analogous to a biological trait propagated by a gene, coined by biologist Richard Dawkins in his book The Selfish Gene

1975, Betamax, n., a brand name for a proprietary videotape format

1974, trifectan., a bet where the gambler attempts to pick the win, place, and show in a horse race

1973, F-wordn., a euphemism for a particular four-letter word

1972, phreakn. & v., to use an electronic device to dial a pay phone without paying, one who uses such a device

1971, bongn., a water pipe used to smoke marijuana

1970, counter-culturen., radical outlook that rejects established social values

1969, microprocessorn., an integrated circuit that serves as the CPU of a computer

1968, 911, n., emergency telephone number in the US and Canada

1967, gofer, n., a person who runs errands, from "go for"

1966, zitn., a pimple

1965, spazn., term of disparagement, denoting lack of physical coordination, foolishness, or adherence to traditional values, from spastic

1964, sitcomn., situation comedy, a television genre

1963, inner childn., a person’s authentic personality, as it would be if undamaged by childhood psychological traumas; the part of one’s personality that enjoys childish things

1962, bait and switchn., unscrupulous sales technique where a low-priced or attractive product is used to attract customers who are then sold a more expensive or inferior product

1961, born-againadj., pertaining to Christian spiritual rebirth, evangelical

1960, Velcron., trade name for fastener consisting of two strips of fabric, one having small loops on the surface and other tiny hooks

1959, skoshn., a small amount, from the Japanese sukoshi, a little, somewhat

1958, film noirn., a genre of cinema characterized by gloomy and fatalistic themes

1957, sputnikn., an artificial satellite, esp. a Russian one, from the Russian word for satellite, literally traveling companion

1956, glitteratin., fashionable society

1955, boogiev., to dance

1954, prescriptivismn., the belief that language has normative rules to which usage should conform

1953, hippien., a usually young member of the counter-culture, a drug user, a beatnik

1952, beat generationn., a label for a group of writers and artists who adopted unconventional dress and manners as a means of self-expression and protest

1951, motocrossn., cross-country motorcycle racing

1950, brainwashingn., involuntary or forced political re-education

Next week: 1900-49.

Journo’s Boffo Lingo: The Slang of Daily Variety, Part 3

27 January 2006

(This article originally appeared in Verbatim, Vol. XXX, No. 1, Spring 2005.)

Those who for the first time open up Daily Variety, the trade paper of Hollywood and the American entertainment industry, are often baffled and stymied by the paper’s use of language. Variety employs a number of grammatical tricks and jargon terms, which it dubs “slanguage,” to achieve its distinctive style.

Oscar season brings its own set of slang terms to the fore. The Academy of Motion Picture Arts and Sciences is the Acad; “Acad voters sometimes overlooked big studio pics in favor of smaller films” (28 Jan 2004, p. 1). The best films of the year receive nods; “Aussie Naomi Watts, who garnered a nod from the Acad for her perf in ‘21 Grams’” (28 Jan 2004, p. 23), or noms; “New Line’s ‘The Lord of the Rings: The Return of the King’ led the charge with 11 noms” (28 Jan 2004, p. 1). Before the Oscars are awarded, all the nommed films are distributed to Acad members in the form of taped or DVD screeners. The annual broadcast of the Academy Award ceremony is the Oscarcast and the other various award shows that are broadcast in the Spring are generally dubbed kudocasts. The Janet Jackson wardrobe malfunction prompted this headline about concerns of FCC fines for misbehavior at the award shows: “MORE NIPPLE RIPPLES Kudocasts scramble; pols eye increased fines” (6 Feb 2004, p. 7).

The production process garners its share of slanguage too. Studios evaluate potential projects by giving them a script-see; “Luhrmann’s bigscreen return, ‘Alexander the Great’ for U and DreamWorks and starring Leonardo Di Caprio (his Romeo+Juliet star), gets another script-see in February” (15 Jan 2004, p. 1). If the studio likes the script, it may greenlight the project. The person charge of the business side of a film or TV production doesn’t just produce it, they exec produce it. Once the business groundwork is laid, the real work begins and the film is lensed; “U.S. producers will lense thriller "Genesis Code" in Brazil” (Variety.com, 10 Mar 2004).

When a film is finished it is released for sneak previews or sneaks, “‘Bad Boys II’ arrested a beefy $621,000 on 83 [screens] in Sweden and $469,000 on 66 in Norway, including sneaks” (16 Sep 2003, p. 27). Shortly after sneaks, the film bows or has a preem, premiere, in the theater chains, or circuits; “Loews Cineplex is partnering with marketing company BrandGames on a promo to mark the circuit’s 100th anniversary” (16 Jan 2004, p. 12). Circuits are also known as distribsdistribberies, and exhibs. There are many different types of theaters where the films are unspooled. A hardtop is an indoor movie theater; compare that with the drive-in ozoner, “Noncompeting pic will unspool in the Swiss town’s giant Piazza Grande ozoner” (Variety.com, 28 Jul 1999). There are the arthouses. And film festivals are dubbed sprocket operas by the paper, “There’s that strange but unmistakable whiff of evolution in the air as the world’s best-known sprocket opera, the Cannes Film Festival, enters its 52nd edition” (Variety.com, 10 May 1999).

The goal of all this activity is to have a megapic, or big-budget motion picture; “inspired by scribe-helmer Stephen Sommer’s monster megapic” (16 Sep 2003, p. 1). The hope is to make lots of money at the box office, or B.O., “Oscar’s famous B.O. bounce applies primarily to best-pic nominees and winners” (28 Jan 2004, p. 22). A movie that carries with it high income expectations for the studio is a tentpole; “Universal’s summer 2004 tentpole ‘Van Helsing’ won’t open for another eight months” (16 Sep 2003, p. 1).

After the theater run, the film is released to homevid; “Lorber Media has joined forces with U.K. distrib 3DD Entertainment to launch a U.K. homevid-DVD label” (28 Jan 2004, p. 6). And if the film is really successful, it will succumb to sequel-itis; “Increasingly, survival in movies and TV is going to require similar foresight, not just the regular bouts of ‘sequel-itis’ to which networks and studios have grown accustomed” (28 Jan 2004, p. 2).

Instead of B.O., television toppers are primarily concerned with demo, or demographics; “‘Idol’s’ appeal stretched to viewers outside the 18-49 demo” (28 Jan 2004, p. 12). Some programming is aimed at children and those in that demo are called anklebiters;  “If its auds are limited to anklebiters, the ‘Pet’ opening could be capped at the single-digit millions over three days” (16 Jan 2004, p. 43). Anklebiters typically watch TV on Saturday in the ayem, or a.m.; “Its ayem kids block bowed Saturday” (17 Sep 2003, p. 15).

One of the major factors in determining the ratings for various demos is the sked, which can also be a verb; “The independently financed production is skedded to begin next year” (28 Jan 2004, p. 5). Shows that are on in the early or late evening are fringe, from their position in relation to prime time; “Stations are quickly adding Ryan to their highly visible early fringe time slots” (16 Sep 2003, p. 5). TV series are skeins or, if the show is aired daily, strips; “Show had the usual halo affect [sic] on the Fox sked as new unscripted skein ‘My Big Fat Obnoxious Fiance’ opened big on Monday” (28 Jan 2004, p. 12). The individual episodes in a skein are segs; “No word yet on how many segs the actor will appear in” (15 Jan 2004, p. 14).

New skeins are either rookies or frosh; “After a strong start last week, Stephen King’s frosh drama ‘Kingdom Hospital’ suffered the Nielsen version of a cardiac arrest Wednesday night, losing a horrific 35% of its premiere audience” (Variety.com, 11 Mar 2004). The collegiate metaphor is continued in shows that survive their first year, which are called sophomores or sophs.

Successful shows hope to cash in on the lucrative syndication or syndie market; “Warner Bros. is busily working on upgrades of its syndie sophomore ‘The Ellen DeGeneres Show’” (16 Jan 2004, p. 38). Shows that aren’t successful are candidates for revamping; “The necessary revamp comes as ABC and Touchstone execs announced Tuesday that the show [...] will go on” (17 Sep 2003, p. 1).

Most people know that skeins begin with a pilot, but they may not know that Variety has terms for various types of pilots. A backdoor pilot is one filmed as a standalone movie, so it can be broadcast even if it is not picked up as a series. A busted pilot is one which the networks don’t pick up to become a series. If a show’s creator is lucky or a savvy negotiator, he can get a put pilot, one that carries substantial contractual penalties for the network if it is not aired—nearly a guarantee that it will be picked up as a series; “The WB has given one of its largest put pilot commitments ever to an autobiographical half-hour family comedy” (17 Sep 2003, p. 1).

Show biz is first and foremost a biz; it is not all stars and glamour, and Variety is not a glamour paper. At its heart it is a business paper, more interested, for example, in Ben and J.Lo’s box office than in their romance. Variety’s slanguage reflects this as well. All the entertainment companies, the congloms, seek to earn coin; “but it was coin—not the potential merger—that ultimately led to the Peacock landing the project” (16 Sep 2003, p. 29). Ducats is another term for money, but it is also used to mean tickets for a show (which is in some sense the same thing); “the skull and crossbones movie took in double the ducats ($70 million) its closest rival did on opening weekend” (Variety.com, 21 Dec 2003); “Ducats, sold online at vegas.com, allow patrons entry to the concert and provide front-of-the-line entrance to nightclubs” (Variety.com, 3 Dec 2003).

The total amount taken in by a movie is referred to as the cume, short for cumulative total; “Studio figures pic’s re-energized theatrical campaign could add more than $15 million to pic’s current $59 cume.” (28 Jan 2004, p. 22). To earn a large cume, a film must be both hotsy, strong at the box office, and have legs, a long performance run; “The long, not so hotsy, Good Friday weekend put a damper on 1994 grosses” (Variety.com, 4 Apr 1994); “Older-skewing pics usually don’t open big, but this one will have legs judging by its 11% soph sesh improvement in Mexico and its resilience in Australia” (Variety.com, 15 Feb 2004). Box office figures are often improved when a film is nominated for an award. When this happens, the film is said to have received a bounce; “Academy Award winners enjoy the biggest B.O. bounce from Oscar’s trampoline when they were released at the end of the calendar year” (28 Jan 2004, p. 22).

Hollywood is also a huge marketing and publicity machine. Variety refers to this as ad-pub, a clipping of advertising and publicity. Ad-pub attempts to boost, or promote, the studios’ products in an attempt to achieve boffo results at the box office. Ad-pub can appeal directly to theater-goers through television commercials, or blurbs, “Is blurb bang really worth Super bucks?” (headline, referring to Superbowl ads, 1 Feb 2004, p. 1). Or it can attempt to generate buzz indirectly by enthusing, “Mayor Michael Bloomberg enthused about the trio’s efforts to bolster the city” (15 Jan 2004, p. 36), to crix, or critics, and journos; “Crucified by local crix, film still managed a moderate first-week tally late February” (Variety.com, 7 Mar 2004. Those who do ad-pub work are praisers  and public relations firms are praiseries. Another term for ad-pub is tubthumping; “The pic’s helmer, Vadim Perelman, was back in the former Soviet Union to tubthump the Russian release of film” (Variety.com, 7 Mar 2004).

One should not think from all this that Variety’s use of language is sloppy or haphazard. The slanguage is a house style and the paper rigidly adheres to using its own, and only its own, jargon terms. It does not permit non-Variety slang to intrude. Where it does use a general slang term, like most other papers and journals it, somewhat ironically given its extensive use of in-house slang, uses quotes to denote that this is a non-standard word; “Skein, tentatively titled ‘The Player,’ will take an ethnically diverse group of young singles and test whether they have the ‘player’ skills needed to find love (or the reality TV version thereof) of mansions, expensive cars, and exclusive parties;” (16 Jan 2004, p. 5); “those who simply think they’ve got ‘game’” (16 Jan 2004, p. 5).

Variety’s slanguage marks the paper as one of the most distinctive publications in the English language. A few style rules and heavy use of a particular slang glossary creates the aura of celebrity and glitterati. By reading more like a gossip column than a business magazine, Variety brings zest and zing to the world of contracts and business deals.